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Dead? Or Dead Slow? | Road Safety Campaign

With an increasing number of reported incidents involving horses and vehicles, we're building on our solid foundation of road safety education and campaigning to make drivers aware of what to do when they encounter horses on the road.

If you or your horse have been involved in an incident or near miss, please let us know what happened and submit a report:


2020 stats

*All statistics are from 28/02/2019 to 29/02/2020


Four simple steps for drivers

1. Slow down to a maximum of 15mph

2. Be patient, I won't sound my horn or rev my engine

3. Pass the horse wide and slow, (if safe to do so) at least a car's width if possible

4. Drive slowly away.

Read more information about what to do if you see a horse on the road.

Advice for Riders and Carriage Drivers

  • Always wear hi-viz clothing and put hi-viz equipment on your horse – even on bright days, it is surprising how well a horse can be camouflaged against a hedge. Find out more about what to wear.
  • Wear protective headgear to current approved standards
  • Unless absolutely necessary, we highly recommend you avoid riding in failing light, fog or darkness or when it is snowing or icy
  • Show courtesy to drivers – a smile and a nod are enough if your hands are full
  • Take The British Horse Society Ride Safe Award
  • Be aware of your surroundings and give clear and decisive signals
  • Adhere to the Highway Code

Read more information about staying safe when riding on the road here.



Laura's story

“Although a number of years have passed, the pain of losing Angel in such tragic circumstances still remains very prominent. It was and will remain the worst day of my life.”

Laura’s horse Angel tragically lost her life following a road incident where Laura and Angel were struck by a vehicle at 53mph.

Please watch and share our video to help highlight the seriousness of road safety for equestrians and the importance of passing horses on the road both safely and slowly.

Watch our Virtual Reality film

Our 360 virtual reality film shows how it feels to be both the rider and driver when a car passes a horse too quickly on the road.

Useful resources

 report an incident 

 ride safe

 riding out

Road Safety Banner


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