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Dead Slow | In the Press

19 Apr 2021



You may have seen the launch of our most recent Dead Slow campaign, where we released new statistics on the number of road incidents involving horses reported to us in the last year and launched our new reporting app, Horse i.


So far, we’ve had an estimated combined reach of over 7 million people, with 107 pieces of press coverage across regional BBC radio, The Yorkshire Post, Countryside Magazine, Horse & Hound, local newspapers across the UK and much more. Our Director of Safety, Alan Hiscox did a radio interview with Heart FM that was used across 57 regions UK-wide!

We were very happy to see Cholsey Farm Riding Centre on Countryfile yesterday (Sunday 18th April, BBC One, 6pm), talking about how they have opened up their farm to provide people of all abilities access to safer riding in the Chiltern Hills, plus a mention of our Dead Slow campaign statistics! It was great to see this topic being covered on such a wide-reaching TV programme, highlighting the importance of safe off-road riding routes and giving horse riders vital access to the UK’s beautiful countryside. You can watch it here, starting at 39:00

Have you downloaded the brand-new Horse i app yet? Our free BHS incident reporting app launched on 8th March this year, making it quicker and easier to report an incident to us while you are out and about. Since the app’s launch, it has been downloaded over 3800 times and we have received 585 incident reports since then – that’s more than a 700% increase in reporting incidents in the same time frame last year!

To download the new BHS Horse i app for free here:

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