Marketing & Social Media Toolkit

These terms and conditions create a contract between you (‘You’ or ‘Your’) and The British Horse Society, (a Registered Charity Nos 210504 and SCO38516) (‘We’ or ‘Us’).

By downloading or using a resource from this page, or the Print Portal, You confirm Your understanding of, and agreement to comply with, the terms and conditions set out below.

BHS resources can only be used by current members of the BHS Accredited Professional Community. This includes freelance members and members within BHS Approved Centres. You must stop using and sharing any resource if your membership expires. You must remove any BHS product logos you use from any websites or social media pages you use.

BHS products (including but not limited to, Challenge Awards, Ride Safe, Horse Explorers and Pony Stars) can only be delivered within a BHS Approved Riding School or by a current Accredited Professional on a freelance basis. An Accredited Professional cannot deliver BHS products with a non-BHS Approved Riding School. This also means that any non-BHS Approved Riding School or an individual not within the Accredited Professional Community scheme cannot use the logo, branding or imagery, or imply that they are Approved/Accredited or advertise delivery of any BHS product.

You must have received any appropriate training to deliver BHS products before using and sharing any resource that advertises Your delivery of such products. Training is compulsory to deliver and be approved to sign off: Ride Safe silver challenge award and Stage 4 Training and Skills Record sign off. Training is strongly advised before delivering Pony Stars, Horse Explorers, Challenge Awards and training others for Career Pathway Assessments. Please get in touch with the Education Team to find out more.

When including Your qualifications on any promotion You must display these correctly and not imply in any promotion or advertisement You hold qualifications that You have not achieved.

The use of these logos and resources within the Toolkit is in consideration for You delivering BHS products and subject to You adhering to Your obligations under this agreement and the Terms and Conditions. We reserve the right to terminate your Accredited Professional Community membership in the event that We became aware that You have broken any of these conditions.

• Promoting yourself
• Promoting the BHS Career Pathways
• Promoting the BHS Challenge Awards

• Promoting yourself
• Promoting the BHS Career Pathways
• Promoting the BHS Challenge Awards

Consider converting your social media pages to business versions, accessing additional tools to promote your service.

Put your service on the map

Keep your various profiles up to date with your address, business hours and contact information so people can get in touch and know where you are based.

Offers are free and easy to create.

For example, Facebook offers can help you bring back current customers and attract new ones to your business. Create coupons and discounts directly from your Facebook business Page to let people know about special offers and deals.

Extend your reach by promoting your offer or post further.

If you want to increase the reach of your offer or normal post, you can boost it from your Facebook business Page. Even a £5 boost can make a difference.

Add an action button to your Facebook Page.

From your Feed, click Pages in the left menu. Go to your Page. Click + Add a Button below your Page's cover photo.

Select a button from the drop-down menu and follow the on-screen instructions. A call the action like ‘Contact us’ or ‘Book now’ can increase traffic.

Advertise to local customers.

Connect with more people in your area with ads on Facebook. You can advertise directly from your Facebook Page to promote your business locally. Just click or tap the Promote button at the top of your Page, and choose the "Promote your business locally" goal. Be sure to set and manage your budget for your ads and monitor regularly.

Measure your success.

Check Facebook Ad Centre directly from your Facebook Page to see how your campaign is performing. Get insights about what images and messages resonated most with your audience and learn more about the people you were able to reach with your ads.

To set up a Google profile for your equestrian coaching business, you create or sign in to a Google Account, go to business.google.com, enter your business name and category (e.g., Horse Riding Instructor), add your service area, verify your business, and then optimise your profile with photos, services, and reviews.

Click here for a clear, step-by-step guide to follow along with links to resources and help.

Showcase your success with the BHS APC clothing collection. Designed for all-weather durability, this range reflects your commitment to equestrian excellence.

Wearing our APC branded clothing supports not only your professional accomplishments, but also our charitable work.

Explore the full range here

If you'd like to create your own business card, please use our template on the Print Portal. Simply personalise it with your name and contact details and ask Jeff @ Hague to print you some copies.

Step 1. Login - https://www.hagueonline.co.uk/Login.aspx

If you've forgotten your login or require one to be set up, please contact either andreea.gheorghi@bhs.org.uk or jeff.bryant@hague-group.com.

Step 2. You'll be able to see your APC section containing all resources.

Step 3. Editing a product

In this latest edition of the Print Portal, we're now able to edit within the portal itself. You can change the photos, amend the wording and drop-down options. 

Step 4. Downloading the final design

Once you've edited the PDF, you'll be able to able to download the file directly onto your PC. The design file won’t be able to be sent to any external printers. To print copies, you'll need to go through Hague.

Step 5. Sending a product to print

Once you're happy with the final design. click next.

You can include additional instructions for the printer and select the quantity that you require, which in-turn will update the cost of the print. Once you're happy, click ‘Add to Basket’. and your items will appear in your basket.

Step 6. Payment

Orders cannot be paid for on the portal. Instead, add your mobile number in the "Phone" section and you'll be contacted by Jeff Bryant (Hague).

Log in: If you've forgotten your login, or would like one set up, please contact the relevant team:

If you're an APC, contact accreditedprofessionals@bhs.org.uk

If you're an Approved Centre, contact your Business Support Manager.

If you're having trouble working the print portal, ordering your resources or would like to follow up an order, please get in touch with jeff.bryant@hague-group.com or call Jeff on 07973853010.

The logo must remain unaltered in its form. Avoid adding any borders or embellishments, altering its colours, shape or font, or removing/changing any elements.

You can resize the logo to the needed dimensions but please make sure it maintains its proportions to keep its true appearance. 

Should you require a larger version of the logo, make sure it retains a high resolution to prevent it from appearing fuzzy or pixelated; if it doesn’t look right, please contact us, and we can send you a suitable size. 

Always surround the logo with clear space to ensure visibility and impact. When positioning it alongside your own logo, make sure there’s space between the two.

• Posters and leaflets. Have a look at our editable and ready-to-print posters on our print portal
• Banners
• Websites and professional social media pages