You are here: Home > Our Work > Safety & Accidents > Our Work > Dead? Or Dead Slow?

Dead? Or Dead Slow?

dead slow header

With an increasing number of reported incidents involving riders and cars, we're building on our solid foundation of road safety education and campaigning to make drivers aware of what to do when they encounter horses on the road.

We have seen over 400 incidents reported to us from March 2017 to March 2018, as well over a quarter of riders reporting that they were subject to road rage or abuse. If you or your horse have been involved in an incident, please let us know what happened and submit a report on our Horse Accidents website.

Dead? Or Dead Slow? Infographic Stats Website


Following the recent Highway Code review announcement, we are urgently appealing to the general public to write to their MP to ensure the safety needs of equestrians are not forgotten in the Highway Code Review.

Find out more information here.

Watch our Virtual Reality film


Four Simple Steps For Drivers

If I see a horse on the road; Then I will...

1. Slow down to a maximum of 15mph

2. Be patient, I won't sound my horn or rev my engine

3. Pass the horse wide and slow, (if safe to do so) at least a car's width if possible

4. Drive slowly away.

Advice for Riders

There are many things we recommend riders can do to reduce the risk of becoming another statistic.

  • Always wear hi-viz clothing and put hi-viz equipment on your horse – even on bright days, it is surprising how well a horse can be camouflaged against a hedge. Find out more about what to wear.
  • Unless absolutely necessary, we highly recommend you avoid riding in failing light, fog or darkness or when it is snowing or icy
  • Show courtesy to drivers – if you show drivers appreciation of their efforts, then drivers should return the favour
  • If you are riding a horse that is not used to roads, make sure you are accompanied by an experienced rider and horse
  • Concentrate all the time
  • Make sure you have told someone where you are going and what time you are expected back.


Please download, print and share own Dead? Or Dead Slow poster.

Download available here.

Support Us

You can support The British Horse Society and help us in our work to ensure the safety of horses and riders by donating to our Dead? Or Dead Slow? campaign on JustGiving.




Become a member

BHS membership gives a huge range of benefits to help you enjoy your life with horses. But more than that, membership is vital for helping us raise funds needed to improve access, safety, welfare and education for all.

Join the British Horse Society today.

Please wait while we complete your membership

Processing your details...