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New Road Safety Campaign for Dumfries and Galloway

14 Aug 2017


dumfries safety show“Be Safe - Be Seen” - Firefighters are throwing their full support behind a new campaign aimed at protecting vulnerable road users across Dumfries and Galloway this summer.  “Be Safe - Be Seen” is the latest hard-hitting initiative launched by the Dumfries and Galloway Road Safety Partnership.

It is targeting vulnerable road users, such as cyclists, children and horse riders, with the knowledge needed to stay safe while highlighting how these groups can safely co-exist with other traffic.  

Over the summer months, the Dumfries and Galloway Area of the Scottish Fire and Rescue Service (SFRS) are attending various events including agricultural shows, to ensure the message is heard, with a particular focus on horse riders who routinely use rural roads.  Unfortunately, over the years there have been a number of serious incidents involving horse riders.  

The SFRS is committed to improving road safety in partnership with Police Scotland, the British Horse Society, the British Equestrian Trade Association and Equisafety. As part of this partnership, the British Horse Society was invited to attend the Scottish Fire and Rescue Service (SFRS) at agricultural shows within the Dumfries & Galloway area to promote this campaign.  

The British Horse Society have had a presence at Stranraer Show, Wigtown Show, Stewarty Show and both days of Dumfries Show, which has been extremely valuable and a key partnership with the Scottish Fire and Rescue Service.  On the weekend of the 19 and 20 August, the Dumfries and Galloway Area of the Scottish Fire and Rescue Service (SFRS) in partnership with the British Horse Society and other vulnerable road users will be out at the Galloway Country Fair at Drumlanrig Castle ( so make sure you come and see us. 

The British Horse Society has provided lots of advice on its “Dead? Or Dead Slow?” campaign, how other road users should pass horses and the importance of wearing hi-viz clothing at all times when out hacking on the rider/handler and the horse - this includes on the beach, within a forest and in open space/fields.  

At Dumfries Show, the animal rescue horse that is normally used for training for large animal rescue by the Dumfries and Galloway Area of the Scottish Fire and Rescue Service (SFRS), was on display to show the hi-viz clothing kindly donated by Equisafety. Equisafety also offered 10% discount vouchers at Dumfries Show.
In 2016, The British Horse Society launched its “Dead? Or Dead Slow?” campaign to encourage drivers to pass horses safely  With an increasing number of reported incidents involving riders and cars, we're building on our solid foundation of road safety education and campaigning to make drivers aware of what to do when they encounter horses on the road.

Four Simple Steps 

1. Slow down to 15mph
2. Be patient, don't sound your horn or rev your engine
3. Pass wide (at least a car's width)
4. Drive slowly away.
The British Horse Society are very grateful for being part of the Scottish Fire and Rescue Service events over the summer months and are looking forward to developing their partnership with SFRS.

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