At the BHS we strive to protect the interests of horses and equestrians across the country. A big part of this is through working with the press to inform the public about a wide range of topics. In May, the Society has featured in national, regional, trade and broadcast press with a potential reach of over 63 million. Here are some highlights…
Say no to Sky Lanterns:
A group of 18 organisations, including The British Horse Society, the National Farmers’ Union, the Wildlife Trust, the RSPCA, and Keep Britain Tidy, have written to Environment Minister Rebecca Pow describing the lack of government regulation on sky lanterns as out of date and out of line with other countries.
This campaign reached over 1.5 million people across the UK, with both trade and local press sharing the message!
Equine Grass Sickness biobank:
Equine Grass Sickness (EGS) is one of the most devastating equine diseases out there. With no definitive cause known, the development of treatments has been slow. This is why the BHS has partnered with Moredun Foundation and the Equine Grass Sickness Fund to create a “biobank” to help research the cause of the disease and is calling on horse owners to submit samples that could really make a difference.
Through trade and regional press, the BHS have reached almost 3 million people to raise awareness of the scheme, many of whom are in the worst affected areas.
Dead Slow road signs:
The BHS often work with Local Authorities to place our Dead Slow Road signs in areas where a high number of incidents occur. We were recently approached by BBC East Midlands about some of the work that had been undertaken in the area. From this we were able to secure coverage on BBC 1 East Midlands news bulletin, playing five times across the morning, giving a potential reach of 3.4 million.