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Dead Slow awarded Driver Education Campaign of the Year

21 Dec 2016


The British Horse Society’s Dead Slow campaign has been awarded Driver Education Campaign of the Year, by the Driving Instructors Association (DIA).

Gareth Llewellyn, CEO of the DVSA presented the BHS with the award last week. 

A DIA spokesperson said: "The Driving Instructors Association were delighted that the Dead Slow campaign won this year’s award. By educating drivers how to pass horses safely, lives will be saved."

"The DIA welcome the chance to work alongside The British Horse Society in communicating this extremely important safety message."

Since its launch in March, Dead Slow has reached millions of people.

BHS Director of Safety, Alan Hiscox, said: "In 2016 we teamed up with the Department for Transport, MPs and the police and we want to continue to work with partner organisations, including those in Government.

"MP Jake Berry raised our concerns in a Westminster Hall debate on rider road safety last month and we were also featured in Countryfile programme, about riders on the road.

"We are also very pleased to be ending the year with an award. In 2017 we will continue to push Dead Slow and ensure the message reaches as many people as possible."

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