The British Horse Society has appointed Lynn Petersen as Chief Executive.
Lynn, who has been Chairman of the Society since April of this year, has been the board trustee responsible for the Society’s modernisation programme. With her business experience as European Marketing Director for TIME magazine and Global Director for Kraft General Foods sponsorship of Professional Women’s Tennis, she brings a new dimension to the Society’s plans for the future.
Lynn also served as Director of Sales, Marketing and Fundraising for The Outward Bound Trust, where she worked closely with HRH Prince Andrew in transforming the charity with modern management strategies.
Lynn said: “We are determined to deliver ever more relevant services to our members, our volunteers, our instructors, our schools and horses throughout the UK. We are determined to serve owners and riders with the very best of British equestrian education and pursue welfare, access and safety for all horses and riders.”
The Board of Trustees looks forward to working with Lynn to take the Society into the future.