We want to help you to ensure that your club is the best it can be. To help you promote your club and attract new members, we have created the Marketing Toolkit. This is a free collection of resources and templates you can use to develop your own marketing campaign.
The Marketing Toolkit includes:
- A guide to creating your website
- Top tips to promote your club
- Templates for posters and adverts.
The templates are designed for you to use on your home PC and printer, so no advanced design software is required! You can personalise them for your club with your name, logo and contact details, and any additional information you like.
Resources for Promoting Your Club
To promote your club you need to let people know the benefits of joining and how to become a member. Here are just a few suggestions for how to do it:
Create a website and update it regularly with information on what your club is doing and how to get involved. It is important to make your membership form available for download and to email the BRC office to have a link posted on the BRC website.
Hold open evenings for people to find out more about your club. You could even offer ‘join on the day discounts’ as an incentive to new members. Remember to publicise your evening in the local press and ask your current members to invite their friends and family.
Local competitions and events
Organise competitions and training for your members with other clubs and try running workshops such as expert talks and tack-marking sessions. Hold regular social evenings such as parties and quiz nights, and open all your events up to non-members.
Enter teams and individuals from your clubs into BRC area qualifiers for the various BRC championships. Follow their progress in club newsletters and encourage other members to come along and support them at the championships. You can find out about competitions and how to enter on the BRC Championships page.
You can keep your members up-to-date by compiling a newsletter. Provide dates of competitions and events, publish results, and write articles on your current members. Email this out to all your members and remember to post it on your website.
Special offers or discounts
We all love a bargain, so consider providing seasonal discounts or ‘join on the day’ promotions on membership fees. Encourage current members to promote your clubs for you through ‘recommend a friend’ offers, and offer special ‘family membership’ rates.
How about using quiz and raffle prizes to help promote your club? You could offer a year's free membership for a new member or a free competition entry for a current member. You could also use the funds raised from the ticket sales to go towards other marketing activities for your club.
Talk to local press and media about upcoming events or workshops you are running. Put up posters, distribute flyers and ask at your local Saddlers and Feed merchants if you can put out copies of event schedules and memberships forms. We have created templates for posters and adverts you can use.
Templates (all links open in new windows)
BRC and BHS colour palette (pdf)
Setting up a website (pdf)
The typeface used is VAG Rounded LT Thin and Bold; if you do not have this font you can use Arial as a replacement.
Do you have any questions or suggestions about marketing your club? Need some help with downloading the templates? Contact Annette Falkingham at firstname.lastname@example.org.