The British Horse Society has introduced a new safety campaign in Yorkshire to raise driver awareness of horses on the road.
‘Hit your brakes, not my horse’ will appear on the back of buses from First Mainline in York, Sheffield and Leeds.
The Campaign, starting Monday 25 January, will send out a strong message to other road users, encouraging them to take care when horses are on the road.
There have been over 140 road incidents in Yorkshire reported to The British Horse Society since it set up the horse accidents website in 2012.
It is hoped that this campaign will take a step forward in reducing the number of accidents between horses and other road users.
Amy Clements, BHS Regional Manager for Yorkshire said: “We are very excited to see the launch of this driver safety campaign in Yorkshire.
“Not all riders are able to access off-road riding so riding on the roads is often the only option. We hope that drivers will take note of the adverts and pass horses with care.”
Riders are advised to take precautions if they ride out on the road such as wearing hi viz clothing and taking the BHS riding and road safety test to make sure that they have taken the necessary steps to reduce the likelihood of an accident occurring.
Horse riders are encouraged to report any incidents, road or other, to www.horseaccidents.org.uk. This will help the BHS to collect an accurate statistic of the number of incidents, enabling them to work towards reducing incidents throughout the United Kingdom.